Vue Entertainment, one of the UK’s leading developers and operators of state-of-the-art multiplex cinemas, won the prestigious Effective Mobile Marketing Award last night for its tablet app.  

The Effective Mobile Marketing Awards, now in its fifth year, is the world’s longest-running Awards Programme celebrating excellence in mobile marketing. Each year, the competition attracts entries from some of the biggest names in the business. Vue beat strong competition from brands including De Beers, Mothercare, Hotels.com and iRiS Software Systems to win the in the ‘Most Effective Tablet App’ category.

Vue’s winning app offers exclusive features, interactive film listings, release alerts, video trailers and additional video footage, such as red-carpet access and interviews with the stars. Readers can also book tickets for VueCinema screenings directly from the app. 

David Jackson, Vue Entertainment Distribution Media Manager said: “We are delighted to have won such a prestigious award and are thrilled that our innovative approach has been acknowledged and rewarded by the mobile marketing industry. We fully recognise the importance of providing digital offerings for our customers and will continue to push these boundaries by further developing our mobile platforms.”