Vue Entertainment has appointed Dominic Rowell as Commercial Director (UK & Ireland). Dominic joins the business in January 2015 and will be responsible for Sales, Marketing and Retail. He will report in to UK & Ireland Managing Director, Kevin Styles.
Dominic joins from Daily Mail Media Group where he held the role of Chief Customer Officer for Metro. At Metro he led the customer experience across all products and platforms and was directly responsible for print distribution, user experience, digital product development, digital monetisation, social media and data. Previous experience also includes roles at Lonely Planet, Leo Burnett UK, Carphone Warehouse, McDonalds & Sainsbury’s.
Commenting on the appointment, Kevin Styles said: “I am genuinely very excited about Dominic joining us. He is a first class addition to the UK & Ireland management team and has exactly the right experience and passion for the role. Dominic will be helping us to achieve our ambition to be the UK’s best and most highly respected cinema brand as we go into 2015 & beyond.”
Dominic said: “I’m thrilled and excited to be joining the Vue team and bringing my expertise and knowledge to develop this great entertainment brand further. Vue is clearly passionate about the cinema experience and 2015 looks set to be a blockbuster year with a line up of releases that includes Star Wars: The Force Awakens, The Hunger Games: Mockingjay Part 2, 50 Shades of Grey, Bond 24, MI: 5; Jurassic World and Avengers: Age of Ultron. This is a great time to be joining Vue.”
Formed in May 2003, Vue Entertainment International is a world class operator and developer of modern state-of-the-art multiplex cinemas. Following the acquisition of Apollo in the UK in May 2012, CinemaxX in Germany in August 2012, Multikino in Poland in September 2013 and, most recently, Space Entertainment in Italy, Vue has more than doubled the number of cinemas and screens under its ownership from 70 to 187 cinemas and from 678 to 1,727 screens. The company now has leading positions in three of the top four cinema markets in Europe, the United Kingdom, Germany and Italy, as well as Poland, Denmark, Ireland, Latvia, Lithuania and Taiwan.