The cinema industry is a huge social and economic contributor. It was setting global box office records as we entered the global pandemic and underpins a global ecosystem of studios, distributors, independent filmmakers and landlords. It’s the foothold in communities and the commercial driver of retail and eating out operators. While we wait for the blockbusters to return, consumers are clamouring for safe, out of home experiences to support their wellbeing. We need governments, studios, landlords and cinema operators to come together to give the public something they need right now – and to be there to support a return to growth in the future.