New IMAX Site in Aarhus to launch in December with Rogue One: A Star Wars Story, building on the success of its Copenhagen IMAX Cinema.
IMAX Corporation (NYSE:IMAX) and Vue International (Vue), one of the world’s leading cinema operators, today announced an agreement for an IMAX® theatre to be added to the CinemaxX multiplex at the Bruun’s Galleri Shopping Centre in Aarhus, Denmark. The theatre will launch with the release of Rogue One: A Star Wars Story in December. The deal brings to four Vue’s IMAX total network with two in Denmark and two in England.
The CinemaxX IMAX theatre in Aarhus marks Vue’s second IMAX theatre in Denmark. The first, located in the CinemaxX multiplex in Copenhagen, also marked the first commercial IMAX theatre in the country. Since its April 2015 launch, the Copenhagen site has generated approximately 18 percent of the gross box office for all major blockbusters released in Denmark and also ranks as the fifth highest-grossing IMAX theatre in Europe and the 12th worldwide.
“The IMAX brand, cutting-edge technology and exciting lineup of films delivers a superior cinema experience that drives box office results, as evidenced by the extraordinary success of our IMAX theatre in Copenhagen –which we hope to replicate in Aarhus,” said Tim Richards, CEO, Vue International. “As we continue to expand our circuit globally, IMAX will serve as an important a part of our growth strategy.”
“Today’s agreement is a testament to the successful introduction of IMAX in Denmark, which revealed the huge demand for a fully immersive cinema experience in the country. I can’t think of a better film to launch the site than Rogue One, since it’s predecessor, Star Wars: The Force Awakens, was the highest-grossing IMAX title in Denmark,” said Andrew Cripps, President of International and EVP, IMAX Corporation. “We are proud to build on our partnership with one of the most respected exhibitors in Europe and we look forward to bringing IMAX to more audiences across Vue’s network.”
About Vue International
Vue International is one of the world's leading cinema operators, managing the most respected brands in major European markets and Taiwan, spanning ten countries, 211 sites and 1,875 screens. The group operates the highest grossing cinemas and has leading positions in the United Kingdom, Ireland, Germany, Italy, Poland, Denmark, Latvia, Lithuania and Taiwan. From its inception in May 2003 Vue International has grown organically and through strategic acquisition to deliver a premium out-of-home entertainment experience by combining the best content, with the best technology in the best environment.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of June 30, 2016, there were 1,102 IMAX theatres (990 commercial multiplexes, 16 commercial destinations and 96 institutions) in 69 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos®are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
Vue Internationa enquiries:
Brunswick Group LLP
16 Lincoln's Inn Fields
London WC2A 3ED
+44 (0) 207 404 5959
IMAX Media enquiries
IMAX Corporation – New York
Sloane & Company– New York
IMAX investors enquiries:
IMAX Corporation – New York
Principal Communications Group – Los Angeles
Melissa Zuckerman/Paul Pflug