Big screen entertainment is at the heart of all Vue International brands. We intentionally did not call ourselves Vue Cinemas. We saw the opportunity for alternative programming with music, sporting events, live theatre, and live comedy and were the early pioneers engaged in alternative programming.
The business continues to successfully place entertainment at the heart of the brand - from hosting the first ever live music concert in 2007 to introducing the UK’s first ever dedicated eSports arena in partnership with Gfinity in 2015.
In 2015 Vue was awarded the title of Best Cinema Chain in Europe by the Event Cinema Association (ECA) as part of their annual awards for excellence. Event cinema as a category continues to experience unprecedented growth beyond all other areas of exhibition and is forecast to generate $1bn by 2019 (Event Cinema in European Cinemas report 2015).